Cole Hauser has been making waves in the entertainment industry this year. Despite the unexpected cancellation of his hit show Yellowstone, the actor has been keeping busy with other ventures. He recently launched his own coffee brand, Free Rein, and has now teamed up with two iconic American companies, Frye and Lucky Brand. Speaking about the collaboration, Stefani Fleurant, Senior Vice President of Marketing - Lifestyle at Authentic, expressed her excitement to welcome Cole Hauser to the Authentic family. She noted that Cole's authenticity and timeless appeal perfectly align with the values of these brands.

It is believed that Cole's involvement as the new face of Frye and Lucky Brand will bring a fresh level of excitement and energy to consumers and introduce the brands to a broader audience. As part of this partnership, Cole will be modeling in global campaigns for both Frye and Lucky Brand. This means that fans can expect to see his Western-inspired style on their TV screens, in magazines, and even in shopping malls. Cole has already been confirmed for Lucky's upcoming Brand Holiday Campaign, as well as the Frye spring/summer 2024 campaign. In the meantime, fans can also take inspiration from Cole's style through Lucky Brand's website.

The website features a "Cole's Picks" section where fans can purchase some of his favorite denim, leather, sweaters, and tops for themselves or as gifts for loved ones. Cole himself expressed his admiration for the authenticity and quality that Frye and Lucky Brand bring to their products. He is excited to be associated with these brands, which have a long-standing legacy of representing American craftsmanship. Lucky Brand recently shared a video of Cole on their Instagram page, which received a positive response from fans.

Comments such as "Literally obsessed with this man" and "Smartest move you ever made" showcased the enthusiasm surrounding Cole's collaboration with the brand.

Overall, Cole Hauser's partnership with Frye and Lucky Brand is an exciting development for both the actor and the brands. It highlights the timeless appeal and authenticity that Cole brings to the table, and fans can look forward to seeing more of his Rippish qualities in global campaigns and through Lucky's Cole's Picks section. This collaboration truly represents the spirit of American craftsmanship that both Frye and Lucky Brand embody.