Yellowstone fans are eagerly awaiting the filming of part 2, season 5, but Cole Hauser, who plays Rip Wheeler, has been keeping himself busy. In addition to spending time with his family, he has recently launched his own coffee company called Free Rein. However, it seems that he still has room for more. Cole recently announced on Instagram that he has partnered with clothing brands Lucky Brand and Frye Company to be their holiday ambassador. He shared that fans can purchase some of his favorite selections just in time for the holiday season. The announcement was met with excitement from fans, who praised Cole's selection. Women's Wear Daily reported that Cole will be the face of both brands and will participate in global campaigns throughout the holiday season. Frye is known for their boots, while Lucky Brand is famous for their denim apparel. Cole expressed his excitement about the collaboration, stating that he admires the authenticity and quality of both brands. He sees them as representing the true spirit of American craftsmanship. If you're curious about the items Cole has selected for this collaboration, you can find them available for purchase.